The Ultimate Guide to Driving Traffic from Google AdWords
How to drive traffic from Google AdWords? This seems like the million-dollar question if you are trying to make money online, and it’s not surprising why this would be so. In the past, I have tried my hand at AdWords campaigns and have found that they can be quite lucrative, but only if you know what you are doing. With that in mind, I have decided to put together an in-depth guide on how to drive traffic from Google AdWords to make sure your campaigns are as profitable as possible.
Landing Page Optimization
A landing page is a webpage designed specifically to drive conversion for a specific purpose. Because it has such an important job, it’s crucial that you optimize your landing pages for success. Whether you’re looking at long-term traffic or just want a quick boost, these best practices can help you squeeze everything out of every visit. If you’re getting started with PPC or in need of a refresher, here are six tips that can help you get started with Adwords and dominate your industry. #1: Use Dynamic Keyword Insertion When Possible – Most people know about dynamic keyword insertion (DKI), but not all advertisers take advantage of it. DKI allows you to target specific keywords within ad text and have them dynamically inserted into ads as they run. Not only does DKI improve clickthrough rates, but also decreases costs per click and increases quality score. This means more qualified leads and less wasted money on clicks that don’t convert into sales!
The first step of driving traffic through Google Adwords is finding relevant keywords that drive traffic to your website. Find a tool (or two) that you can use and then perform keyword research for your business or niche. Then, make sure you always optimize your ad copy so that it’s in line with what people are searching for on Google. Keyword research will be different for everyone and if done incorrectly, can cost quite a bit of money but once optimized correctly, you can see some huge returns without spending a lot of money (or time). If you have questions about how to do keyword research, check out our guide here.
If you are spending a considerable amount of money with ads that aren’t converting well, you need to pay attention. You may be bidding on keywords that don’t provide value for your business or your website. You can try different variations of ad text and imagery. There are endless possibilities when it comes to bid management, so spend some time learning about what works best for your industry and advertising goals. Once you have found success in one area, move on to another! The more you learn about how to drive traffic from google Adwords, the better off your business will be. After all, knowledge is power. And once you have that power in hand, why not use it?
Analytics & Tracking
When it comes to analytics, pay attention to two metrics: bounce rate and average session duration. Looking at these two figures will help you gauge how well your landing page is converting, or failing. Bounce rate refers to users who come straight off a search result and click through to your site, but then hit back (or bounce) directly back out. A low bounce rate means your content was informative enough for visitors looking for that particular keyword or phrase to stay on-site and read more about what you have available for them. Average session duration is just as important; if people are staying on your site longer than they used to before clicking away, that’s a good sign too. Both of these numbers can be found in Google Analytics under Audience > Overview. If you don’t see either of these numbers in GA yet, try going into Acquisition under Behavior and filtering by Landing pages.
Reporting & Optimization
First, let’s quickly break down what SEM (search engine marketing) actually is. SEM consists of three core parts: search advertising (aka pay-per-click/PPC), search engine optimization (aka SEO) and search engine marketing (aka SEM). Search advertising is a process of bidding against other companies in order to have your ads appear above, beside or under organic search results. SEO is optimizing your website so it shows up higher on a SERP (search engine result page). SEM combines these two disciplines in order to drive traffic through your site and convert those visitors into customers. In short, if you want more people coming through your site and interested in whatever you are selling, then you’re going to need an effective SEM strategy. If done correctly, SEM can be a great tool for driving targeted leads to your business at little cost. However, there are some important factors that can influence whether or not you achieve success with SEM. Let’s start by defining our target audience! Who is our target customer? Think about who exactly would be interested in our product and how they might search for us online. If we sell pet supplies, we could look at which terms people might use when searching for dog treats online—maybe dog treats nyc or dog treats bulk. It doesn’t hurt to do some research here; just make sure that you don’t spend too much time looking into keywords that aren’t relevant for your business.